Summaries of books by Tim Calkins:
Kellogg on Branding in a Hyper-Connected World
Alice M. Tybout, Tim Calkins
The book provides insights into modern branding strategies and tactics that are effective in today's highly digital and interconnected marketplace. It covers topics such as leveraging social media, building brand communities, and adapting to the rapidly changing consumer behavior influenced by technology.
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Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
Philip Kotler, Alice M. Tybout, Tim Calkins
The book provides insights into branding strategies and principles from leading marketing experts, covering topics such as brand positioning, building and managing brand equity, and case studies on successful brands. It offers a comprehensive guide to creating and sustaining strong brands through a blend of academic theory and practical applications.
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