Summary:
The book provides practical strategies for businesses to maximize their digital marketing efforts with limited resources, emphasizing creativity and efficiency. It covers essential topics such as brand storytelling, content marketing, social media, and measurement, tailored for companies with small budgets seeking impactful results.
Key points:
1. Efficiency: Focus on the most valuable digital marketing strategies for your business. Prioritize engagement and conversion.
Books similar to "Get Scrappy":
See You on the Internet
Avery Swartz
Digital Marketing Strategy
Simon Kingsnorth
The Digital Marketing Handbook
Simon Kingsnorth
The Financial Services Marketing Handbook
Evelyn Ehrlich|Duke Fanelli
Renegade Marketing
Drew Neisser
Call to Action
Bryan Eisenberg|Jeffrey Eisenberg
Kellogg on Branding in a Hyper-Connected World
Alice M. Tybout, Tim Calkins
Guerrilla Marketing
Jason Myers|Jay Conrad Levinson|Merrilee Kimble
Visibility Marketing
David Avrin
Net Profit
David Soskin