Guerrilla Marketing
Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
Summary:
The book provides a comprehensive guide to guerrilla marketing, offering a wealth of strategies, tactics, and creative ideas designed to help businesses achieve success with minimal budget. It includes practical examples and case studies to illustrate how unconventional advertising techniques can be effectively implemented in various campaigns.
Key points:
1. Adopt a Creative Approach: Think creatively and take smart risks. Build customer relationships and partnerships for better marketing reach.
Books similar to "Guerrilla Marketing":

Guerrilla Marketing Volume 1
Jay Conrad Levinson|Jason Myers|Merrilee Kimble

The Edge
Allen P. Adamson

Guerrilla Marketing Attack
Jay Conrad Levinson

Visibility Marketing
David Avrin

Disruptive Branding
Jacob Benbunan|Gabor Schreier|Benjamin Knapp

Steal These Ideas!
Steve Cone

Renegade Marketing
Drew Neisser

The Financial Services Marketing Handbook
Evelyn Ehrlich|Duke Fanelli

Get Scrappy
Nick Westergaard

Guerrilla Marketing on the Front Lines
Jay Conrad Levinson|Mitch Meyerson