Guerrilla Marketing
Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
Summary:
The book provides a comprehensive guide to guerrilla marketing, offering a wealth of strategies, tactics, and creative ideas designed to help businesses achieve success with minimal budget. It includes practical examples and case studies to illustrate how unconventional advertising techniques can be effectively implemented in various campaigns.
Key points:
1. Adopt a Creative Approach: Think creatively and take smart risks. Build customer relationships and partnerships for better marketing reach.
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