Guerrilla Marketing on the Front Lines
35 World-Class Strategies to Send Your Profits Soaring
Summary:
The book provides a collection of innovative marketing strategies and tactics designed to help businesses increase their profits with low-cost solutions. It offers real-world examples, case studies, and insights from leading marketers to help readers apply guerrilla marketing principles effectively in their own campaigns.
Key points:
1. Fusion Marketing: Partner with other businesses to boost marketing reach and save costs through shared resources and cross-promotion.
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