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Marketing to the Social Web

How Digital Customer Communities Build Your Business
Summary:

The book provides insights into how businesses can leverage online communities and social media platforms to engage with customers and build brand loyalty. It offers strategies for creating compelling content, managing customer relationships, and measuring the impact of digital marketing efforts to drive growth and innovation.

Key points:

1. Grasping the Social Web: Recognize the shift from one-way marketing to interactive customer conversations on interconnected platforms.

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