The Art of Social Selling
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by:
Shannon Belew
Summary:
The book provides strategies and techniques for leveraging social media platforms to identify potential customers, build relationships, and increase sales. It offers practical advice on creating a social selling plan, using various networks effectively, and measuring the success of social media efforts.
Key points:
1. Social Selling Strategy: Develop a clear strategy by knowing your audience, choosing the right social platforms, and creating a content plan that meets sales goals. Use analytics to track success.
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