Effective Sales Enablement
Achieve sales growth through collaborative sales and marketing
by:
Pam Didner
Summary:
The book provides strategies and insights on how to bridge the gap between sales and marketing teams to improve sales performance and productivity. It offers practical advice on creating a collaborative environment, utilizing content effectively, and leveraging technology to support and enhance the sales process.
Key points:
1. Align Sales and Marketing: Ensure both teams work towards common goals through regular communication and shared strategies.
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