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Selling Is Hard. Buying Is Harder

How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
Summary:

The book provides insights into the challenges buyers face during the purchasing process and offers strategies for sales professionals to facilitate a smoother buying experience. It emphasizes the importance of buyer enablement, detailing techniques to help buyers make decisions more efficiently, thereby accelerating the sales cycle.

Key points:

1. Buyer Enablement: Simplify the buying process by giving customers the necessary information and support to make decisions easily.

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