Disruptive Selling
A New Strategic Approach to Sales, Marketing and Customer Service
by:
Patrick Maes
Summary:
The book provides a modern framework for sales and marketing professionals to adapt to the rapidly changing business landscape, emphasizing the importance of disruptive thinking and innovative strategies. It offers practical guidance on how to engage customers, leverage digital tools, and create a customer-centric approach to drive sales and improve service.
Key points:
1. Embrace Disruption: Shift from traditional sales to innovative, technology-driven methods that stand out in the market.
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