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The Street Savvy Sales Leader

Summary:

The book provides guidance on building and leading high-performance sales teams, emphasizing the importance of understanding the evolving marketplace and adapting sales strategies accordingly. It offers practical advice on recruitment, coaching, and leveraging technology to enhance sales effectiveness and drive revenue growth.

Key points:

1. Know the Modern Buyer: Grasp how today's buyers think and act; they're well-informed and make decisions early.

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