Predictable Prospecting
How to Radically Increase Your B2B Sales Pipeline
Summary:
The book provides a systematic approach to B2B sales prospecting, offering strategies and techniques for generating a consistent pipeline of high-quality leads. It emphasizes the importance of targeting the right prospects, crafting compelling messaging, and utilizing a multi-touch, multi-channel outreach plan to maximize engagement and conversion rates.
Key points:
1. Target Ideal Prospects: Focus on ideal prospects by creating a profile based on key traits like industry and company size. Tailor sales efforts to these profiles for better conversion rates.
Books similar to "Predictable Prospecting":
Smart Prospecting That Works Every Time!
Michael D. Krause
Combo Prospecting
Tony J. Hughes
Effective Sales Enablement
Pam Didner
Fanatical Prospecting
Jeb Blount
Hope Is Not a Strategy
Rick Page
Selling in a Crisis
Jeb Blount
The One Week Marketing Plan
Mark Satterfield
Selling to Big Companies
Jill Konrath
Sell More Faster
Amos Schwartzfarb
The IT Marketing Crash Course
Raj Khera