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Predictable Prospecting

How to Radically Increase Your B2B Sales Pipeline
Summary:

The book provides a systematic approach to B2B sales prospecting, offering strategies and techniques for generating a consistent pipeline of high-quality leads. It emphasizes the importance of targeting the right prospects, crafting compelling messaging, and utilizing a multi-touch, multi-channel outreach plan to maximize engagement and conversion rates.

Key points:

1. Target Ideal Prospects: Focus on ideal prospects by creating a profile based on key traits like industry and company size. Tailor sales efforts to these profiles for better conversion rates.

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