Fanatical Prospecting
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
by:
Jeb Blount
Summary:
The book provides a comprehensive strategy for sales professionals to consistently and effectively generate new leads through various prospecting methods, including social media, phone, email, and cold calling. It emphasizes the importance of a disciplined approach to daily prospecting activities as a key driver for sales success and pipeline development.
Key points:
1. Law of Replacement: Always replenish your sales pipeline by prospecting new leads to replace lost ones, ensuring steady revenue.
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