Combo Prospecting
The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
by:
Tony J. Hughes
Summary:
The book provides strategies for sales professionals to effectively combine social media, phone calls, and email to engage potential clients and fill their sales pipeline. It emphasizes the importance of a disciplined, proactive approach to outreach that leverages multiple channels to create meaningful connections and drive sales success.
Key points:
1. Combo Prospecting: Use a mix of calls, emails, social media, and texts to keep in touch with prospects and stand out.
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