Predictable Prospecting
How to Radically Increase Your B2B Sales Pipeline
Marylou Tyler|Jeremey Donovan
The book provides a systematic approach to B2B sales prospecting, offering strategies and techniques for generating a consistent pipeline of high-quality leads. It emphasizes the importance of targeting the right prospects, crafting compelling messaging, and utilizing a multi-touch, multi-channel outreach plan to maximize engagement and conversion rates.
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