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Hope Is Not a Strategy

The 6 Keys to Winning the Complex Sale
by: Rick Page
Summary:

The book provides a guide for sales professionals on how to navigate complex sales processes, emphasizing the importance of strategic planning over reliance on optimism. It outlines six critical strategies for sales success, including focusing on key decision-makers, creating value propositions, and understanding the customer's business.

Key points:

1. Beyond Hope: Sales need structured strategies, not just optimism. Understand customer needs, competition, and have a plan.

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