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Strikingly Different Selling

6 Vital Skills to Stand Out and Sell More
Summary:

The book presents six essential skills aimed at helping sales professionals differentiate themselves in a crowded market and enhance their sales effectiveness. It provides practical strategies and insights for building strong customer relationships, leveraging personal strengths, and delivering unique value propositions to outperform competitors and drive sales success.

Key points:

1. Unique Value Proposition: Craft and convey a value proposition that stands out sharply from competitors by deeply understanding and addressing customer needs.

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