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Value-Added Selling

How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price: How to Sell More Profitably, ... by Competing on Value--Not Price

The book provides sales professionals with strategies and techniques to enhance their selling approach by focusing on the value they offer rather than competing on price. It includes methods for communicating this value effectively, building strong customer relationships, and differentiating products and services in a competitive market to achieve more profitable sales outcomes.

Key points:

1. Value-Added Selling: Focus on enhancing the product or service's overall value, not just price, by highlighting unique benefits and company support.

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