Beyond the Sales Process
12 Proven Strategies for a Customer-Driven World
Summary:
The book focuses on strategies for sales professionals to engage with customers before, during, and after the sales process, emphasizing the importance of understanding and meeting customer needs. It provides insights on building long-term relationships, creating value, and aligning sales approaches with customer-driven market dynamics.
Key points:
1. Customer Focus: Prioritize understanding and meeting customer needs throughout the sales journey, building lasting relationships.
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