The Conversation Manager
The Power of the Modern Consumer, the End of the Traditional Advertiser
Summary:
The book explores the shift from traditional advertising to a new model where brands engage in two-way conversations with consumers, leveraging social media and other digital platforms. It emphasizes the importance of listening to and collaborating with customers to create brand advocates and adapt to the evolving landscape of consumer power.
Key points:
1. Transition to Conversation Management: Companies are moving from one-way advertising to engaging in two-way conversations with consumers via social media.
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