Summary:
The book examines the shift in consumer behavior and marketing strategies in the digital age, emphasizing the importance of building relationships and engaging with customers through various online platforms. It explores topics such as social media, word-of-mouth, and consumer empowerment, providing insights and practical advice for adapting to the evolving marketplace.
Key points:
1. Consumer Power: Kimmel notes that consumers now have more influence due to the internet and social media. Companies need to be open, genuine, and attentive to consumer feedback.
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