They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
by:
Marcus Sheridan
Summary:
The book advocates for a transparent and educational approach to marketing where companies address customer questions directly and honestly through content creation. It emphasizes the importance of building trust with potential buyers by providing valuable information and positioning oneself as a helpful industry authority.
Key points:
1. "They Ask, You Answer" Concept: Businesses should answer all customer queries to build trust and improve online visibility.
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