Summaries of books by Steven Van Belleghem:
When Digital Becomes Human
The Transformation of Customer Relationships
Steven Van Belleghem
The book explores the integration of digital processes with human touch in customer service, arguing that the future of customer relationships hinges on blending technology with a personal approach. It provides insights into how businesses can adapt to this shift, enhance customer experiences, and maintain a competitive edge in a digital-centric world.
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The Conversation Manager
The Power of the Modern Consumer, the End of the Traditional Advertiser
Steven Van Belleghem
The book explores the shift from traditional advertising to a new model where brands engage in two-way conversations with consumers, leveraging social media and other digital platforms. It emphasizes the importance of listening to and collaborating with customers to create brand advocates and adapt to the evolving landscape of consumer power.
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