The NOW Revolution
7 Shifts to Make Your Business Faster, Smarter and More Social
Summary:
The book provides a strategic roadmap for businesses to adapt to the rapidly changing landscape of social media and real-time customer engagement. It outlines seven transformative shifts that organizations must embrace to become more responsive, agile, and attuned to the needs of the modern, connected consumer.
Key points:
1. Build a Strong Social Foundation: Create a company culture that integrates social media at its core, ready for change and innovation.
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