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Guerrilla Marketing Volume 1

Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
Summary:

The book provides a comprehensive overview of unconventional marketing strategies and tactics that small businesses can use to effectively promote their products or services on a limited budget. It includes a variety of creative ideas, real-world examples, and practical campaigns designed to inspire entrepreneurs and marketers to achieve success through innovative advertising efforts.

Key points:

1. Adopt a Creative Approach: Think creatively and use time, energy, and imagination over big budgets. Marketing is ongoing, not a one-off event.

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