Summary:
The book presents a fictional narrative where a struggling CEO is visited by a marketing-savvy genie who imparts essential principles and strategies for effective marketing. Through a series of lessons and conversations, the CEO learns to navigate the complexities of positioning, competition, and brand management to transform his company's fortunes.
Key points:
1. Perception Over Reality: In marketing, what consumers think of a product defines its success, not necessarily the product's actual quality.
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