Return to previous page

Differentiate or Die

Survival in Our Era of Killer Competition
Summary:

The book presents the argument that in order to stand out in a crowded marketplace, businesses must differentiate their products or services from those of their competitors through unique selling propositions. It offers strategies and case studies on how to achieve differentiation by focusing on distinct aspects like product attributes, customer service, and market leadership.

Key points:

1. USP: A brand needs a unique feature to stand out and attract customers.

Books similar to "Differentiate or Die":