Engage!, Revised and Updated
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by:
Brian Solis
Summary:
The book provides a comprehensive strategy for businesses to effectively engage with customers through social media and other online platforms, offering insights into building a strong brand presence and fostering community. It includes updated tactics for measuring success and adapting to the evolving digital landscape, with real-world examples and practical advice for marketers and entrepreneurs.
Key points:
1. Engagement Focus: Solis highlights that brands must interact with their audience to form real connections, moving beyond just sending out messages to engaging in two-way conversations and community building.
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