Summaries of books by Brian Solis:
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The Experience When Business Meets Design
Brian Solis
The book explores the importance of designing customer experiences in the digital age, emphasizing how businesses can thrive by creating meaningful and engaging interactions across various touchpoints. It provides insights into understanding consumer behavior, leveraging new technologies, and applying a design-thinking approach to innovate and stay competitive in a constantly evolving marketplace.
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Lifescale
How to Live a More Creative, Productive, and Happy Life
Brian Solis
The book provides a guide for readers to overcome digital distractions and improve their focus, fostering creativity and productivity in their personal and professional lives. It offers strategies and techniques to help individuals reassess their goals, habits, and priorities to achieve a more fulfilling and balanced existence.
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Engage!, Revised and Updated
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Brian Solis
The book provides a comprehensive strategy for businesses to effectively engage with customers through social media and other online platforms, offering insights into building a strong brand presence and fostering community. It includes updated tactics for measuring success and adapting to the evolving digital landscape, with real-world examples and practical advice for marketers and entrepreneurs.
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