Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
by:
Joe Pulizzi
Summary:
The book provides a strategic framework for entrepreneurs to develop a content-based business model, focusing on building a loyal audience before monetizing it. It outlines a six-step process to identify a niche, create valuable content, grow an audience, and eventually launch products or services to that established community.
Key points:
1. Content Inc. Model: Build an audience with valuable content first, then sell products or services.
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