Content Inc.
Start a Content-First Business, Build a Massive Audience and Become Radically Successful
by:
Joe Pulizzi
Summary:
The book provides a strategic framework for entrepreneurs to develop a successful business by creating valuable content that attracts a dedicated audience before monetizing it. It outlines a step-by-step approach to identify a niche, build a content platform, and leverage the audience for various revenue streams, emphasizing minimal initial investment.
Key points:
1. Content Inc. Model: A strategy for content marketing that focuses on audience building before product creation. It involves six steps: find a niche, produce valuable content, grow an audience, make money from the audience, expand your products, and scale or sell the business.
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