Think Like a Rock Star
How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
by:
Mack Collier
Summary:
The book provides insights into how successful rock stars cultivate loyal fan bases and applies these principles to creating marketing strategies that engage customers as devoted fans. It offers practical advice on leveraging social media and community-building techniques to enhance brand loyalty and turn customers into passionate advocates.
Key points:
1. Value Existing Customers: Prioritize nurturing current fans, not just getting new ones. Give them ways to share their love for the brand, turning them into advocates.
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