Evergreen
Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Summary:
The book provides strategies for businesses to build and maintain long-lasting customer loyalty through exceptional customer service and engagement. It emphasizes the importance of nurturing relationships with existing customers to ensure continuous growth and profitability, rather than solely focusing on acquiring new ones.
Key points:
1. Prioritize Retention: Focus on keeping current customers as it's cheaper and ensures steady income, while loyal customers help attract new ones.
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