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Joe Girard's 13 Essential Rules of Selling

How to Be a Top Achiever and Lead a Great Life

The book provides a set of principles and strategies for successful selling, drawing on the author's extensive experience as a record-setting car salesman. It covers topics such as building relationships, understanding customer needs, and maintaining a positive attitude, all aimed at helping salespeople improve their performance and achieve personal and professional success.

Key points:

1. Influence Circle: Treat every customer well, as they can influence 250 others.

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