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The Customer-Base Audit

The First Step on the Journey to Customer Centricity
Summary:

The book provides a methodology for businesses to analyze and understand their customer base by evaluating customer behavior patterns and profitability. It offers a strategic framework for companies to shift towards customer-centric operations, emphasizing the importance of data-driven insights in making informed decisions about marketing and customer relationship management.

Key points:

1. Prioritize Customer Needs: Focus on building relationships and customizing offerings to meet customer needs instead of just selling products.

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