The Customer-Base Audit
The First Step on the Journey to Customer Centricity
Summary:
The book provides a methodology for businesses to analyze and understand their customer base by evaluating customer behavior patterns and profitability. It offers a strategic framework for companies to shift towards customer-centric operations, emphasizing the importance of data-driven insights in making informed decisions about marketing and customer relationship management.
Key points:
1. Prioritize Customer Needs: Focus on building relationships and customizing offerings to meet customer needs instead of just selling products.
Books similar to "The Customer-Base Audit":
![](/books/41/415ca693d5.jpg)
The Customer Centricity Playbook
Peter Fader|Sarah E. Toms
![](/books/4b/4b3d2bb043.jpg)
Why CRM Doesn't Work
Frederick Newell
![](/books/8f/8f792c3244.jpg)
Strategic Database Marketing 4e
Arthur Middleton Hughes
![](/books/c8/c8abdcc0d3.jpg)
The Loyalty Leap for B2B
Bryan Pearson
![](/books/05/052d2fa4db.jpg)
The Loyalty Leap
Bryan Pearson
![](/books/5f/5f5252da86.jpg)
The Power of Customer Experience
Martin Newman
![](/books/ec/ec0cd18a3f.jpg)
Jeffrey Gitomer's Little Red Book of Sales Answers
Jeffrey Gitomer
![](/books/29/2903e9668f.jpg)
Evergreen
Noah Fleming|Alan Weiss
![](/books/22/2205257016.jpg)
Customer CEO
Chuck Wall
![](/books/eb/eb34757f7b.jpg)
The 7 Secrets to Selling More by Selling Less
Allan Langer