The Customer-Base Audit
The First Step on the Journey to Customer Centricity
Peter Fader|Bruce G. S. Hardie|Michael Ross
The book provides a methodology for businesses to analyze and understand their customer base by evaluating customer behavior patterns and profitability. It offers a strategic framework for companies to shift towards customer-centric operations, emphasizing the importance of data-driven insights in making informed decisions about marketing and customer relationship management.
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