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The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value
Summary:

The book provides a practical guide to adopting a customer-centric approach in business, emphasizing the importance of understanding and maximizing customer lifetime value. It offers strategies and actionable steps for companies to identify their most valuable customers, align products and services with their needs, and foster loyalty to drive sustainable growth.

Key points:

1. CLV Importance: CLV measures a customer's total value to a company over time, guiding businesses to focus on and invest in their most profitable customers for better resource allocation and long-term earnings.

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