The Customer Centricity Playbook
Implement a Winning Strategy Driven by Customer Lifetime Value
Summary:
The book provides a practical guide to adopting a customer-centric approach in business, emphasizing the importance of understanding and maximizing customer lifetime value. It offers strategies and actionable steps for companies to identify their most valuable customers, align products and services with their needs, and foster loyalty to drive sustainable growth.
Key points:
1. CLV Importance: CLV measures a customer's total value to a company over time, guiding businesses to focus on and invest in their most profitable customers for better resource allocation and long-term earnings.
Books similar to "The Customer Centricity Playbook":
The Customer-Base Audit
Peter Fader|Bruce G. S. Hardie|Michael Ross
Strategic Database Marketing 4e
Arthur Middleton Hughes
Marketing Metrics
Christina Inge
Data-Driven Marketing
Mark Jeffery
Why CRM Doesn't Work
Frederick Newell
Evergreen
Noah Fleming|Alan Weiss
The Value Mindset
Erik Stern|Mike Hutchinson
Getting Everything You Can Out of All You've Got
Jay Abraham
The Loyalty Leap for B2B
Bryan Pearson
The Loyalty Leap
Bryan Pearson