The Customer Centricity Playbook
Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader|Sarah E. Toms
The book provides a practical guide to adopting a customer-centric approach in business, emphasizing the importance of understanding and maximizing customer lifetime value. It offers strategies and actionable steps for companies to identify their most valuable customers, align products and services with their needs, and foster loyalty to drive sustainable growth.
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