Summary:
The book provides a comprehensive guide to using analytics and data to improve marketing strategies, offering practical advice on measuring marketing effectiveness and ROI. It covers various metrics and tools for analyzing consumer behavior, campaign performance, and market trends to help marketers make data-driven decisions.
Key points:
1. CLV (Customer Lifetime Value): Measures the total profit expected from a customer over time. Helps focus on high-value customers.
Books similar to "Marketing Metrics":
Data-Driven Marketing
Mark Jeffery
Strategic Database Marketing 4e
Arthur Middleton Hughes
The Customer Centricity Playbook
Peter Fader|Sarah E. Toms
The Customer-Base Audit
Peter Fader|Bruce G. S. Hardie|Michael Ross
Show the Value of What You Do
Patricia Pulliam Phillips|Jack J Phillips
Business Model Generation
Alexander Osterwalder|Yves Pigneur
The Loyalty Leap for B2B
Bryan Pearson
Getting Everything You Can Out of All You've Got
Jay Abraham
How to Become a Marketing Superstar
Jeffrey J. Fox
Why CRM Doesn't Work
Frederick Newell