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Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies
Summary:

The book provides a comprehensive guide to using analytics and data to improve marketing strategies, offering practical advice on measuring marketing effectiveness and ROI. It covers various metrics and tools for analyzing consumer behavior, campaign performance, and market trends to help marketers make data-driven decisions.

Key points:

1. CLV (Customer Lifetime Value): Measures the total profit expected from a customer over time. Helps focus on high-value customers.

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