Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers (Strategyzer)
Summary:
The book introduces the Business Model Canvas, a strategic management tool for developing new or documenting existing business models. It provides practical insights, techniques, and case studies to help entrepreneurs and business leaders innovate and differentiate their organizations in the marketplace.
Key points:
1. Business Model Canvas: A visual tool for mapping and designing business models. It includes nine elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
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