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How Companies Win

Profiting from Demand-Driven Business Models No Matter What Business You're In
Summary:

The book explores the shift from a supply-focused business model to a demand-driven one, emphasizing the importance of understanding and meeting the specific needs and desires of customers to gain a competitive advantage. It provides strategies and insights on how to identify untapped market opportunities and create value by aligning products and services with consumer demand.

Key points:

1. Shift to Demand-Driven Model:

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