The Ends Game
How Smart Companies Stop Selling Products and Start Delivering Value
Summary:
The book explores the shift in modern business strategies from traditional product sales to a focus on delivering customer value, examining how companies can leverage technology and data analytics to tailor their offerings and measure outcomes. It provides insights into outcome-based business models and discusses the implications for pricing, customer relationships, and competitive advantage.
Key points:
1. The Ends Game: Focus on delivering customer-desired outcomes, not just products.
Books similar to "The Ends Game":
The Power of Customer Experience
Martin Newman
The Customer-Base Audit
Peter Fader|Bruce G. S. Hardie|Michael Ross
Why CRM Doesn't Work
Frederick Newell
Consumption Economics
J. B. Wood|Todd Hewlin|Thomas Lah
Results Rule!
Randy Pennington
Driving Excellence
Mark Aesch
The Bezos Letters
Steve Anderson|Karen Anderson
Radical Simplicity
Ken Allen
How to Become a Marketing Superstar
Jeffrey J. Fox
Agile Selling
Jill Konrath