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The Ends Game

How Smart Companies Stop Selling Products and Start Delivering Value
Summary:

The book explores the shift in modern business strategies from traditional product sales to a focus on delivering customer value, examining how companies can leverage technology and data analytics to tailor their offerings and measure outcomes. It provides insights into outcome-based business models and discusses the implications for pricing, customer relationships, and competitive advantage.

Key points:

1. The Ends Game: Focus on delivering customer-desired outcomes, not just products.

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