How Companies Win
Profiting from Demand-Driven Business Models No Matter What Business You're In
Rick Kash|David Calhoun
The book explores the shift from a supply-focused business model to a demand-driven one, emphasizing the importance of understanding and meeting the specific needs and desires of customers to gain a competitive advantage. It provides strategies and insights on how to identify untapped market opportunities and create value by aligning products and services with consumer demand.
See full summary
