Summary:
The book outlines fifteen essential metrics that marketers should track and analyze to measure the effectiveness of their marketing efforts and make data-driven decisions. It emphasizes the importance of quantifying marketing's impact on a company's financial performance and provides a framework for understanding and leveraging data to drive business growth.
Key points:
1. CLV: The estimated profit from a customer over time. It helps businesses decide how much to spend on getting and keeping customers.
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