Value Proposition Design
How to Create Products and Services Customers Want (Strategyzer)
Summary:
The book provides a practical framework for developing and testing value propositions, aligning them with customer needs and behaviors to create products and services that customers truly desire. It includes tools like the Value Proposition Canvas and techniques for ideation, design, and experimentation to help businesses strategically innovate and refine their offerings.
Key points:
1. Value Proposition Canvas: A tool that aligns products or services with customer needs, consisting of a customer profile and a value map.
Books similar to "Value Proposition Design":
Business Model Generation
Alexander Osterwalder|Yves Pigneur
The Four Steps to the Epiphany
Steve Blank
Ask
Ryan Levesque
Talking to Humans
Giff Constable
Continuous Discovery Habits
Teresa Torres
The Lean Product Playbook
Dan Olsen
Your First 100
Meera Kothand
Value
Robyn Haydon
The Customer-Base Audit
Peter Fader|Bruce G. S. Hardie|Michael Ross
Data-Driven Marketing
Mark Jeffery