Ask
The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex
by:
Ryan Levesque
Summary:
The book introduces the "Ask Method," a marketing strategy that emphasizes the importance of asking customers targeted questions to uncover their desires and tailor offerings accordingly. It provides a step-by-step guide to implementing this method, including how to segment audiences, create personalized experiences, and leverage feedback to build a loyal customer base and increase sales.
Key points:
1. Deep Dive Survey: A method to understand customer needs through detailed questioning. Used to develop tailored products or services.
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