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The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

The book presents evidence-based sales strategies that align with modern understanding of psychology and neuroscience, offering practical techniques for engaging potential customers, influencing their decision-making processes, and effectively closing sales. It provides insights into how to structure sales conversations, build rapport, handle objections, and utilize persuasive principles to enhance sales performance.

Key points:

1. Sales should be based on science: Use psychology and neuroscience to match sales tactics with how people think and decide.

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