Sell More with Science
The Mindsets, Traits, and Behaviors That Create Sales Success
by:
David Hoffeld
Summary:
The book presents evidence-based sales strategies that align with how the human brain naturally forms buying decisions, offering practical techniques to enhance sales effectiveness. It delves into the psychological aspects of selling, providing actionable insights to help sales professionals develop the right mindset, traits, and behaviors to increase their success rate.
Key points:
1. Science-Based Selling: Hoffeld stresses using social psychology, neuroscience, and behavioral economics to inform sales strategies, rather than intuition or old methods.
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