Summaries of books by David Hoffeld:
The Science of Selling
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
David Hoffeld
The book presents evidence-based sales strategies that align with modern understanding of psychology and neuroscience, offering practical techniques for engaging potential customers, influencing their decision-making processes, and effectively closing sales. It provides insights into how to structure sales conversations, build rapport, handle objections, and utilize persuasive principles to enhance sales performance.
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Sell More with Science
The Mindsets, Traits, and Behaviors That Create Sales Success
David Hoffeld
The book presents evidence-based sales strategies that align with how the human brain naturally forms buying decisions, offering practical techniques to enhance sales effectiveness. It delves into the psychological aspects of selling, providing actionable insights to help sales professionals develop the right mindset, traits, and behaviors to increase their success rate.
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