Summary:
The book provides strategies and techniques for sales professionals to improve their influence and persuasion skills, focusing on the use of language and communication to effectively engage and convince potential customers. It covers psychological principles, practical tips, and real-world examples to help readers refine their sales approach and increase their success rate.
Key points:
1. Emotional Triggers: Seidman highlights the need to tap into customers' emotions like fear or trust to drive sales.
Books similar to "The Secret Language of Influence":
Get Anyone to Do Anything
David J. Lieberman
How to Master the Art of Selling
Tom Hopkins
Hot Button Marketing
Barry Feig|Joan-Marie Moss
NeuroSelling
Jeff Bloomfield
Power Questions
Andrew Sobel|Jerold Panas
Sell More with Science
David Hoffeld
INKED
Jeb Blount
Sell the Way You Buy
David Priemer
How To Be A GREAT Salesperson...By Monday Morning!
David R Cook
Ultimate Selling Power
Donald Moine|Ken Lloyd