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The Secret Language of Influence

Master the One Skill Every Sales Pro Needs

The book provides strategies and techniques for sales professionals to improve their influence and persuasion skills, focusing on the use of language and communication to effectively engage and convince potential customers. It covers psychological principles, practical tips, and real-world examples to help readers refine their sales approach and increase their success rate.

Key points:

1. Emotional Triggers: Seidman highlights the need to tap into customers' emotions like fear or trust to drive sales.

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