Value Proposition Design
How to Create Products and Services Customers Want (Strategyzer)
Alexander Osterwalder|Yves Pigneur|Gregory Bernarda|Alan Smith
The book provides a practical framework for developing and testing value propositions, aligning them with customer needs and behaviors to create products and services that customers truly desire. It includes tools like the Value Proposition Canvas and techniques for ideation, design, and experimentation to help businesses strategically innovate and refine their offerings.
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